He is Niu Gensheng,chairman of Mengniu Dairy Group.He has experienced a lot of ups and downs in his life.He has a motto,that is,few people have gone through the experience from having nothing to possessing something,and then back to state of having nothing again.Gaining possessions brings one satisfaction beacuse his calue is acknowledged,and giving up what one h as earns respect for him.He has won people's respect beacuse he has donated a lot of money to charity,which not many entrepreneurs can do.He has made an impression on me also because once he said that while many Chinese firms have yet to reach a stage where they can shoulder the cost of corporate social responsibility.They should give priority to the environment from the start .He began a project in 2004 using cow manure to genrat electricity for civil use. The company producess 800 tons of cow manure every day.Hebelieved that "By doing this,farmers are happy .society is happy ,those drinking milk are happy and those realizing that we are not damaging the environment are happy ."I really admire his courage and soul.